Privacy Policy

Welcome to Peak Performance's Privacy Policy. This document outlines how we collect, use, and share your personal information when you visit or make a purchase through our platform.

Personal Information We Collect: When you visit our site, we automatically gather specific information about your device, such as web browser details, IP address, time zone, and cookies. Additionally, as you navigate our site, we collect data on the web pages or products you view, as well as the websites or search terms that directed you to us. This collected information is referred to as "Device Information."

We utilize various technologies to collect Device Information, including cookies, log files, and electronic files such as web beacons, tags, and pixels.

When you make a purchase, we also collect Order Information, including your name, billing address, shipping address, payment details, email address, and phone number.

How We Use Your Personal Information: We use Order Information to fulfill orders, process payments, arrange shipping, and provide invoices and order confirmations. Additionally, we may use this information to communicate with you, screen orders for potential risks or fraud, and send you information or advertising based on your preferences.

Device Information is used to screen for potential risks and fraud, improve our site, and generate analytics about customer interactions and browsing behavior.

Sharing Your Personal Information: We may share your Personal Information with third parties to assist us in using it, as described above. Our online store is powered by Shopify, and we use Google Analytics to understand customer usage patterns. You can learn more about how these platforms handle your information by visiting their respective privacy policies.

We may also share your information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioral Advertising: We may use your Personal Information to provide targeted advertisements or marketing communications. You can opt-out of targeted advertising through various platforms, and details are provided in the policy.

Do Not Track: Our site does not alter data collection practices based on Do Not Track signals from your browser.

Your Rights: If you're a European resident, you have the right to access, correct, update, or delete your personal information. For such requests or any queries, please contact us using the information provided below.

Data Retention: We retain Order Information for our records unless you request its deletion.

Changes: This Privacy Policy may be updated to reflect changes in our practices or for operational, legal, or regulatory reasons. Regularly check for updates to stay informed about how we handle your information.

If you have any questions or concerns, please feel free to contact us through the provided contact information.

Thank you for choosing Peak Performance. Your privacy is our priority.